Consistency is the best way to build brand exposure.
Studies show that it takes five to seven exposures to an ad before action is taken. A six-time contract is the bare minimum if you want to build your brand; a 12-time contract is more cost effective and puts your business in front of purchasers each month.
The Journal offers black-and-white, spot color and full-color ads in sizes from 1/4” to full page. You can also add some sizzle to your message with our custom options. Give you ad that eye-catching, extra-special touch by utilizing custom inserts, foldouts, gatefolds and bind-in cards.
With our new rates and discounts, you can place a full-page, full-color ad in the Journal at a very competitive price. Why pay for outside design work, our staff of award-winning artists are at your service and best of all, it’s FREE.
All of our partial ad sizes, including 1/2-page, 1/3-page, 1/4-page and 1/6-page can be in either horizontal or vertical formats.
2014 APHA Member Rates
Horse-based businesses that specialize in equine sales (excluding auction companies), training, showing or breeding, and regional horse clubs are eligible for this rate. All production work and custom designer services are available at no extra charge.
2014 Commercial/General Rates
Businesses that sell commercial products such as tack, trailers, clothing, consumables, insurance, auction services or other manufactured goods or services other than those offered by a breeder or trainer are eligible for this rate.
New First-time Advertiser Rate
If you haven't advertised in the Journal for a while, we encourage you to give us another try. And to make it worth your while, we're offering a special one-time only introductory rate for full- and half-page full-color ads.
Place An Ad
If the Paint Horse community is your target audience, the Paint Horse Journal is the best way to reach them. Our readers spend an average of 3.5 hours reading an issue—plenty of time for your ad to be seen and remembered. Readers know they can buy and sell with confidence because Journal ads are checked and verified according to official APHA records. Don't get lost in the all-breed shuffle—reach the Paint Horse marketplace in the pages of the Paint Horse Journal.
With our discounts, the price of a full-page color ad is very competitive. We offer many other packages and options that allow you to market your horse or program utilizing your advertising dollars most effectively.
Director of Advertising
Classifieds and Customer Support
Certain issues of the Journal focus on a specific topic or offer special advertising opportunities. You can review the Advertising Calendar and decide which issues will be the best buy for your product. The Journal offers a wide range of discounts that can positively effect the price of your ad.
Two times a year, the Journal prints a special World Championship Show Program for the Youth and Open/Amateur World Shows. The World Championship Shows also offer additional advertising opportunities.